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Seeds' 3D Method: Sustainable Marketing Strategy Without Guesswork

Writer's picture: AlcidesAlcides

Updated: Jan 30

Discover Seeds' 3D Method: Define, Develop, Drive

In the world of entrepreneurship, achieving sustainable growth is a challenge that requires clarity, strategy, and impeccable execution.



Many businesses fall into the trap of inconclusive efforts or guesswork, driven by empty promises from marketing gurus.


Seeds' 3D method was created precisely to avoid these pitfalls, providing a structured and proven approach that transforms small businesses into solid and impactful brands.


Inspired by renowned marketing theories and extensive practical experience, this framework stands out for its simplicity, effectiveness, and alignment with the values of conscious entrepreneurs.



What is the 3D Method?

The 3D method is a structured approach that organizes marketing into three phases: Define, Develop, and Drive. Each stage is designed to ensure that every business action is intentional and delivers measurable results.


1. Define: Laying the Foundation for Success

The initial stage focuses on deeply understanding the business, its values, target audience, and market position. Inspired by the concept of "Brand Purpose" by Simon Sinek, presented in his book Start With Why, we believe that clarity of purpose is essential to building trust and engagement with the audience.


Key Actions:

  • Comprehensive business assessment (strengths, weaknesses, opportunities, and threats).

  • Definition of values and objectives aligned with desired results.

  • Creation of personas and market analysis for strategic positioning.


Concept Integration: Simon Sinek explains that successful companies start with "why," deeply understanding their reason for existence and connecting this essence to what they do. In Define, we use this approach to align the business's values with audience expectations, ensuring a strategic foundation for all future decisions.


2. Develop: Crafting the Message and Positioning

With the foundations clear, the next step is to develop a brand identity that emotionally connects with the audience. Additionally, in this phase, we work on positioning, defining how the business will be perceived in the market and what differentiates it from competitors. Here, we utilize storytelling concepts, as proposed by Donald Miller in Building a StoryBrand, to create engaging and authentic narratives.


Key Actions:

  • Creation of brand elements (voice, visual identity, editorial lines).

  • Development of consistent messages that reflect the business's values.

  • Design of content strategies aligned with customer journeys.

  • Definition of the business's strategic positioning in the market.


Concept Integration: Donald Miller argues that brands should be seen as guides in a customer journey, helping them overcome challenges. In Develop, we incorporate this idea by creating messages that position the business as a trusted partner, clearly and engagingly highlighting the benefits for the customer. At the same time, we adopt the vision of Al Ries and Jack Trout in Positioning: The Battle for Your Mind, emphasizing the importance of occupying a unique space in the consumer's mind.


3. Drive: Reaching the Audience

In the final stage, the strategy is put into practice using tools like SEO, content marketing, and advertising campaigns. Execution here is based on the sales funnel concept and the AIDA model (Attention, Interest, Desire, Action) proposed by E. St. Elmo Lewis.


Key Actions:

  • Implementation of content strategies with a detailed editorial calendar.

  • Website optimization for user experience and visibility.

  • Use of amplification channels (social media, email marketing, and paid ads) to maximize impact.


Concept Integration: Philip Kotler, in Marketing 4.0, emphasizes the importance of integrating digital with human elements to create memorable brand experiences. In Drive, we apply this approach to ensure every touchpoint with the audience is intentional, impactful, and aligned with business goals.


Why is the 3D Method Different?

Seeds integrates innovation, sustainability, and social impact into every stage of the 3D method. More than a marketing strategy, it is a process of transformation, where every action aligns with the client's values and vision.


Key Differentiators of the 3D Method:

  1. Holistic Approach: The method considers all dimensions of the business, from values to execution.

  2. Sustainability at the Center: Strategies are designed to grow responsibly.

  3. Clarity and Simplicity: Each stage is designed for entrepreneurs to follow and understand the results.


A Call to Action

The 3D method was created for entrepreneurs like you, who want more than just financial results – they want to build businesses that reflect their passions and values. If you're ready to transform your brand into a reference, explore more about our approach on the Seeds website.


Conclusion

The 3D method combines the best of marketing theory with years of practical experience. It is not just a strategy but a guide to help small businesses flourish sustainably and meaningfully. As we say at Seeds: "Without strategy, you're just relying on luck."

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